Building a university brand from within : university administrators' perspectives of internal branding
Kimberly M. Judson; Timothy W. Aurand; Linda Gorchels; Geoffrey L. Gordon
| Year of publication: |
2009
|
|---|---|
| Authors: | Judson, Kimberly M. ; Aurand, Timothy W. ; Gorchels, Linda ; Gordon, Geoffrey L. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 1, p. 54-68
|
| Subject: | Dienstleistungsmarketing | Services marketing | Hochschule | Higher education institution | Interne Markenführung | Internal branding | Firmenimage | Corporate reputation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003839174