Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
| Year of publication: |
2008
|
|---|---|
| Authors: | Judson, Kimberly M. ; Aurand, Timothy W. ; Gorchels, Linda ; Gordon, Geoffrey L. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 30.2008, 1 (31.12.), p. 54-69
|