Building and evaluating a customer value blog
Art Weinstein
| Year of publication: |
2023
|
|---|---|
| Authors: | Weinstein, Art |
| Subject: | Blogs | Customer engagement | Customer value | Marketing education | Metrics | Value creation | Kundenwert | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Betriebliche Wertschöpfung | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00229-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014374942