Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Marwa Tourky, Pantea Foroudi and Fatma Haji Al-Zadjali
| Year of publication: |
2022
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|---|---|
| Authors: | Tourky, Marwa ; Foroudi, Pantea ; Al-Zadjali, Fatma Haji |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 467-486
|
| Subject: | Personal Branding | Personal branding | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609418