Building blocks of accounting - marketing integration in UK financial services organisations
Abdullah Promise Opute, Evangelos Dedoussis and Nikolaos Tzokas
| Year of publication: |
2013
|
|---|---|
| Authors: | Opute, Abdullah Promise ; Dedoussis, Evangelos ; Tzokas, Nikolaos |
| Published in: |
HRM and marketing orientation in the new era. - New York : Nova Publishers, ISBN 978-1-62808-959-2. - 2013, p. 323-336
|
| Subject: | Finanzdienstleistung | Financial services | Rechnungswesen | Accounting | Marketing | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236495