Building brand community membership within organizations: a viable internal branding alternative?
P. Raj Devasagayam and Cheryl L. Buff; Timothy W. Aurand; Kimberly M. Judson
| Year of publication: |
2010
|
|---|---|
| Authors: | Devasagayam, P. Raj ; Buff, Cheryl L. ; Aurand, Timothy W. ; Judson, Kimberly M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 210-217
|
| Subject: | Interne Markenführung | Internal branding | Betriebsklima | Work climate | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993652