Building brand equity and consumer trust through radical transparency practices

Elena Veselinova, Marija Gogova Samonikov

"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--

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Year of publication:	[2018]
Authors:	Veselinova, Elena ; Gogova Samonikov, Marija
Publisher:	Hershey, PA, USA : IGI Global, Business Science Reference
Subject:	Markenwert \| Brand equity \| Markenführung \| Brand management \| Wettbewerbsvorteil \| Competitive advantage \| Nachhaltigkeit \| Sustainability
Description of contents:	Table of Contents [gbv.de]

Extent:	viii, 392 Seiten Illustrationen 29 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5225-2417-5 ; 978-1-5225-2418-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011640515