Building brand loyalty through managing brand community commitment
| Year of publication: |
2011
|
|---|---|
| Authors: | Hur, Won-Moo ; Ahn, Kwang-Ho ; Kim, Minsung |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 49.2011, 7 (2.8.), p. 1194-1214
|