Building brands & believers : how to connect with consumers using archetypes
Kent Wertime
| Year of publication: |
2002
|
|---|---|
| Authors: | Wertime, Kent |
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Brand choice | Marketing | Psychological aspects | Consumer behavior | Archetype (Psychology) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 267 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-82067-5 |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004766255