Building brands directly : creating business value from customer relationships
Stewart Pearson
| Year of publication: |
1996
|
|---|---|
| Authors: | Pearson, Stewart |
| Publisher: |
Washington Square, New York : New York Univ. Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 431 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 409 - 415 |
| ISBN: | 0-8147-6618-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000546699