Building brands directly : creating business value from customer relationships
Stewart Pearson
| Year of publication: |
1996
|
|---|---|
| Authors: | Pearson, Stewart |
| Publisher: |
Basingstoke, Hants. [u.a.] : Macmillan |
| Subject: | Marketingstrategie | Markenpolitik | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 431 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-63907-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004306735