Building brands through brand alliances: combining warranty information with a brand ally
| Year of publication: |
2013
|
|---|---|
| Authors: | Fang, Xiang ; Gammoh, Bashar S. ; Voss, Kevin E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 22.2013, 2 (12.4.), p. 153-160
|