Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
| Year of publication: |
2013
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|---|---|
| Authors: | Voorveld, Hilde A M ; van Noort, Guda ; Duijn, Meryl |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 7 (14.7.), p. 608-622
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