Building brandwidth : closing the sale online
Sergio Zyman and Scott Miller
| Year of publication: |
2000 ; 1. ed.
|
|---|---|
| Authors: | Zyman, Sergio ; Miller, Scott |
| Publisher: |
New York, NY : HarperBusiness |
| Subject: | Electronic Commerce | Markenpolitik | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 239 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-06-662060-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604967