Building commiment in buyer-seller relationships : a tie strength perspective
Michael A. Stanko; Joseph M. Bonner; Roger J. Calantone
| Year of publication: |
2007
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|---|---|
| Authors: | Stanko, Michael A. ; Bonner, Joseph M. ; Calantone, Roger J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1094-1103
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| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555954