Building company reputation and brand equity through CSR : the mediating role of trust
Mobin Fatma, Zillur Rahman and Imran Khan (Department of Management Studies, Indian Institute of Technology, Roorkee, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Fatma, Mobin ; Rahman, Zillur ; Khan, Imran |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 840-856
|
| Subject: | Corporate reputation | Trust | Corporate social responsibility | Brand equity | Corporate Social Responsibility | Firmenimage | Vertrauen | Confidence | Markenimage | Brand image | Reputation | Stakeholder | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2014-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456329