Building consumer communal relationships through cause‐related marketing : From the perspective of persuasion knowledge
| Year of publication: |
2021
|
|---|---|
| Authors: | Song, Baobao ; Tao, Weiting ; Wen, Taylor Jing |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 6 (16.04.), p. 1388-1402
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1942 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535066