Building consumer relationships electronically
Shelby H. McIntyre
| Year of publication: |
2003
|
|---|---|
| Authors: | MacIntyre, Shelby H. |
| Published in: |
Customer relationship management in electronic markets. - Binghamton, NY : Best Business Books, ISBN 0-7890-1944-2. - 2003, p. 15-30
|
| Subject: | Beziehungsmarketing | Relationship marketing | Buchhandel | Book trade | Internet | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002410869