Building consumer's trust through persuasive interpersonal communication in a saturated market : the role of market mavens
Jofi Puspa and Rainer Kühl
| Year of publication: |
2006
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|---|---|
| Authors: | Puspa, Jofi ; Kühl, Rainer W. |
| Published in: |
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany. - Bonn : Univ. ILB, ISBN 3-932887-84-0. - 2006, p. 211-221
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| Subject: | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication | Marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655166