Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Dae-Young Kim, Sung-Bum Kim, Kathleen Jeehyae Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Dae Young ; Kim, Sung-Bum ; Kim, Kathleen Jeehyae |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 2, p. 363-388
|
| Subject: | Cause-related marketing | Corporate reputation | Skepticism | Social causes | Trust | Type of message | Firmenimage | Cause-Related Marketing | Vertrauen | Confidence | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Reputation | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-018-0386-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012124334