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Subcultural approaches to management: a comparative study of African‐ and Euro‐American values
Peppas, Spero C., (2002)
Values and adoption of innovations: a cross‐cultural study
Daghfous, Naoufel, (1999)
Strategy implications of business culture differences between Japan and China
Li, Xinjian, (2007)
International marketing
Terpstra, Vern, (1972)
American marketing in the Common Market
Terpstra, Vern, (1967)
Terpstra, Vern, (1978)