Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Chawanuan Kananukul, Sojin Jung and Kittichai Watchravesringkan
| Year of publication: |
2015
|
|---|---|
| Authors: | Kananukul, Chawanuan ; Jung, Sojin ; Watchravesringkan, Kittichai |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 2, p. 148-166
|
| Subject: | Social media marketing | Social networking sites | Brand equity | Consumer behavior | Relationship marketing | Consumer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Social Web | Social web | Online-Marketing | Internet marketing | Markenimage | Brand image | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302382