Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Anthony Larsson and Yamit Viitaoja
| Year of publication: |
2017
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|---|---|
| Authors: | Larsson, Anthony ; Viitaoja, Yamit |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 6, p. 858-877
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| Subject: | CRM | Banking | Relationship marketing | Customer loyalty | Information asymmetry | Digitalization | Beziehungsmarketing | Digitalisierung | Digitization | Bank | Electronic Banking | Electronic banking | Asymmetrische Information | Asymmetric information | Bankmarketing | Bank marketing | Kundenbindung | Customer retention | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-08-2016-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011788204