Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites
| Year of publication: |
2008
|
|---|---|
| Authors: | Yoon, Doyle ; Choi, Sejung Marina ; Sohn, Dongyoung |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 7, p. 602-618
|