Building customers' resilience to negative information in the airline industry
Mário Augusto, Pedro Godinho, Pedro Torres
| Year of publication: |
2019
|
|---|---|
| Authors: | Augusto, Mário Gomes ; Godinho, Pedro ; Torres, Pedro M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 235-248
|
| Subject: | Resilience to negative information | Electronic word-of-mouth | Customer-brand identification | Self-brand congruity | Memorable brand experiences | Brand social benefits | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenartikel | Brand | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114157