Building customisation capability in B2B marketing : the role of organisational capital
Sreedhar Madhavaram, Shelby D. Hunt and Pelin Bicen
| Year of publication: |
2021
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|---|---|
| Authors: | Madhavaram, Sreedhar ; Hunt, Shelby D. ; Bicen, Pelin |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 13/14, p. 1409-1435
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| Subject: | Building marketing capabilities | capability theory | cognitive capital | customisation capability | intellectual capital | organisational capital | structural capital | Immaterielle Werte | Intangible assets | Capability-Ansatz | Capability approach | Dynamische Kompetenzen | Dynamic capabilities | B-to-B-Marketing | Business-to-business marketing | Ressourcenorientierter Ansatz | Resource-based view | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage | Kapitalismus | Capitalism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1910858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695287