Building donor loyality : the fundraiser's guide to increasing lifetime value
Adrian Sargeant ; Elaine Jay
| Year of publication: |
2004 ; 1. ed., 1 HB print.
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|---|---|
| Authors: | Sargeant, Adrian ; Jay, Elaine |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 208 p. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-6834-X |
| Source: |
Persistent link: https://www.econbiz.de/10004490911