Building dynamic capabilities for international marketing knowledge management
Veronica Scuotto, Chiara Nespoli, Rosa Palladino and Imen Safraou
| Year of publication: |
2022
|
|---|---|
| Authors: | Scuotto, Veronica ; Nespoli, Chiara ; Palladino, Rosa ; Safraou, Imen |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 586-601
|
| Subject: | Dynamic capabilities | International business | Marketing knowledge management | SMEs | Dynamische Kompetenzen | Wissensmanagement | Knowledge management | KMU | SME | Internationales Marketing | International marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2021-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396284