Building employer brand image for accumulating intellectual capital
Muhammad Azam, Jawaid Ahmed Qureshi
| Year of publication: |
2021
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|---|---|
| Authors: | Azam, Muhammad ; Qureshi, Jawaid Ahmed |
| Published in: |
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada. - Madrid, ISSN 1133-3197, ZDB-ID 2508178-0. - Vol. 39.2021, 2, p. 187-201
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| Subject: | Employer Brand Image | Intellectual Capital | Higher Education Institutes | Immaterielle Werte | Intangible assets | Markenimage | Brand image | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Hochschule | Higher education institution | Markenführung | Brand management | Personalbeschaffung | Recruitment | Humankapital | Human capital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012814025