Building foreign brand personalities in Russia: The moderating effect of consumer ethnocentrism
| Year of publication: |
2003
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| Authors: | Supphellen, Magne ; Grønhaug, Kjell |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 22.2003, 2, p. 203-226
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