Building generalizable SME international marketing models using case studies
| Year of publication: |
1999
|
|---|---|
| Authors: | Merrilees, Bill ; Tiessen, James H. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 4-5, p. 326-344
|