Building innovative competitive advantage in the minds of customers
Taşkın Dirsehan
| Year of publication: |
2015
|
|---|---|
| Authors: | Dirsehan, Taşkın |
| Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 75-93
|
| Subject: | Innovationswettbewerb | Technology competition | Wettbewerbsvorteil | Competitive advantage | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lernpsychologie | Learning psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302522