Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Raman Amirtha and V.J. Sivakumar
| Year of publication: |
2022
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|---|---|
| Authors: | Amirtha, Raman ; Sivakumar, V. J. |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 15/16, p. 1151-1189
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| Subject: | customer loyalty | demography | family life cycle (FLC) | hedonic value | Online shopping | utilitarian value | willingness to pay more | word of mouth | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Lebenszyklus | Life cycle | Familie | Family | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2021.1960982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466618