Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Janell D. Townsend, S. Tamer Cavusgil and Roger J. Calantone
| Year of publication: |
2012
|
|---|---|
| Authors: | Townsend, Janell D. ; Cavusgil, S. Tamer ; Calantone, Roger J. |
| Published in: |
Interdisciplinary approaches to product design, innovation, & branding in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78190-016-7. - 2012, p. 3-37
|
| Subject: | Markenführung | Brand management | Kfz-Industrie | Automotive industry | Internationaler Wettbewerb | International competition | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009626902