Building marketing intelligence capability with the internet of things for competitiveness : empirical evidence of selected retail companies in Oman
Ahmed Abubakar, Haim Hilman Abdullah
| Year of publication: |
2021
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|---|---|
| Authors: | Abubakar, Ahmed ; Haim Hilman Abdullah |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 6, p. 750-767
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| Subject: | capability | competitiveness | information technology | IoT | internet of things | marketing intelligence | RBT | resource-based theory | Internet der Dinge | Internet of things | Ressourcenorientierter Ansatz | Resource-based view | Informationstechnik | Information technology | Einzelhandel | Retail trade | Wettbewerbsvorteil | Competitive advantage | Oman | Betriebliches Informationssystem | Business intelligence system | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.10049890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013353181