Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
| Year of publication: |
2006
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|---|---|
| Authors: | Bei, Lien-Ti ; Shang, Cian-Fong |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 13.2006, 1, p. 1-14
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