Building, measuring, and profiting from customer loyalty
George F. Watson; Joshua T. Beck; Conor M. Henderson; Robert W. Palmatier
| Year of publication: |
2015
|
|---|---|
| Authors: | Watson, George F., IV. ; Beck, Joshua T. ; Henderson, Conor M. ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 6, p. 790-825
|
| Subject: | Customer loyalty | Relationship marketing | Content analysis | Meta-analysis | Word of mouth | Beziehungsmarketing | Virales Marketing | Viral marketing | Meta-Analyse | Kundenbindung | Customer retention | Bibliometrie | Bibliometrics | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409937