Building of vegetables brand value evaluating index system
Zhang Kecheng; Dai Lihua
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhang, Kecheng ; Dai, Lihua |
| Published in: |
Proceedings of the Third International Symposium on Regional Management Science and Engineering. - Melbourne : St. Plum-blossom Press, ISBN 0-646-55895-1. - 2011, p. 383-390
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Bewertung | Evaluation | Gemüse | Vegetables |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511488