Building organizations around the global customer
Jay Galbraith
| Year of publication: |
2005
|
|---|---|
| Authors: | Galbraith, Jay R. |
| Published in: |
International management behavior : text, readings, and cases. - Malden, Mass. [u.a.] : Blackwell Publ., ISBN 1-4051-2671-X. - 2005, p. 197-206
|
| Subject: | Welt | World | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003101596