Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Brenda van Leeuwen, Jo Pieters and Tom Crawford
| Year of publication: |
2009
|
|---|---|
| Authors: | Leeuwen, Brenda van ; Pieters, Jo ; Crawford, Tom |
| Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 356-361
|
| Subject: | Philips Electronics N.V. | Multinationales Unternehmen | Transnational corporation | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalbeschaffung | Recruitment | Mitarbeiterbindung | Employee retention | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785239