Building private labels into strong brands
K. R. Senthilvelkumar and P. David Jawahar
| Year of publication: |
2013
|
|---|---|
| Authors: | Senthilvelkumar, K. R. ; Jawahar, P. David |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 2, p. 42-63
|
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772588