Building relationships through interactivity : a cocreational model for museum public relations
Jordi Xifra
| Year of publication: |
2007
|
|---|---|
| Authors: | Xifra, Jordi |
| Published in: |
New media and public relations. - New York, NY : Lang, ISBN 0-8204-8801-1. - 2007, p. 313-325
|
| Subject: | Museum | Informationstechnik | Information technology | Öffentlichkeitsarbeit | Public relations | Interaktive Medien | Interactive media | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003553966