Building satisfaction and loyalty during a musical benefit event : a consumer-based approach
Jeanne Albouy, Jean-Philippe Galan, and Laurent Maubisson
| Year of publication: |
2019
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| Authors: | Albouy, Jeanne ; Galan, Jean-Philippe ; Maubisson, Laurent |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 48.2019, 6, p. 1250-1271
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| Subject: | helping behavior | benefit events | experiential approach | satisfaction | motivation | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Arbeitszufriedenheit | Job satisfaction | Motivation | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764019843341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012121915