Building store brands using store image differentiation
Amit Saraswat; Toby Mammen; Jayesh P. Aagja; Ruchi Tewari
| Year of publication: |
2010
|
|---|---|
| Authors: | Saraswat, Amit ; Mammen, Toby ; Aagja, Jayesh P. ; Tewari, Ruchi |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 2.2010, 3, p. 166-180
|
| Subject: | Firmenimage | Corporate reputation | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenartikel | Brand | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008670023