Building strong brands
David A. Aaker
| Year of publication: |
1996
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image | USA | Markenname | Werbung | Immaterielles Wirtschaftsgut | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 380 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-02-900151-6 ; 0-02-900151-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468068