Building strong brands in Asia: selecting the visual components of image to maximize brand strength
| Year of publication: |
2003
|
|---|---|
| Authors: | Henderson, Pamela W. ; Cote, Joseph A. ; Leong, Siew Meng ; Schmitt, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 4, p. 297-314
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