Building strong brands in retailing
| Year of publication: |
2007
|
|---|---|
| Authors: | Woodside, Arch G. ; Walser, Martin G. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 1, p. 1-10
|
| Publisher: |
Elsevier |