Building strong customer relationships through brand orientation in small service firms : an empirical investigation
Miloslava Chovancová; Christian Nedu Osakwe; Benson U. Ogbonna
| Year of publication: |
2015
|
|---|---|
| Authors: | Chovancová, Miloslava ; Osakwe, Christian Nedu ; Ogbonna, Benson U. |
| Published in: |
Croatian economic survey. - Zagreb, ISSN 1330-4860, ZDB-ID 1236951-2. - Vol. 17.2015, 1, p. 111-138
|
| Subject: | brand orientation | customer relationship performance | entrepreneurial orientation | perceived competitive intensity | small service firm | Beziehungsmarketing | Relationship marketing | KMU | SME | Markenführung | Brand management | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015178825