Building strong university brand equity through public relations
Ebenezer Asare Effah, Elikem Chosniel Ocloo, Isaac Sewornu Coffie, William Adomako Kankam, Mohammed Majeed
| Year of publication: |
2024
|
|---|---|
| Authors: | Effah, Ebenezer Asare ; Ocloo, Elikem Chosniel ; Coffie, Isaac Sewornu ; Kankam, William Adomako ; Majeed, Mohammed |
| Published in: |
Compelling storytelling narratives for sustainable branding. - Hershey, PA : IGI Global, ISBN 979-8-3693-4904-5. - 2024, p. 310-325
|
| Subject: | Hochschule | Higher education institution | Hochschulmanagement | Higher education management | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3326-6.ch016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193742