Building stronger brands through on-line communities
Gil McWilliam
| Year of publication: |
2001
|
|---|---|
| Authors: | MacWilliam, Gil |
| Published in: |
Strategies for e-business success. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-5848-4. - 2001, p. 201-226
|
| Subject: | Markenführung | Brand management | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001668301